Flip Mino provides you the power of self-expression, enabling you to shoot and share your stories with the world.

Mino Overview:

• Super-slim Mino is the sleekest camcorder you can get
• Super-simple user interface features one-touch recording and digital zoom
• Holds 60 minutes of full-VGA-quality video on 2GB of built-in memory; no tapes or additional memory cards required
• Convenient flip-out USB arm plugs directly into your computer to launch built-in FlipShare software
• Built-in FlipShare^TM software lets you easily email videos, edit individual clips, make custom movies, capture still photos from video, and even upload video to sharing sites like YouTube and MySpace
• FlipShare’s advanced compression technology allows for quick and easy sharing of high-quality video in compact-sized files (via email or publishing online)
• Internal Li-ion battery recharges through built-in USB arm while you’re plugged into your computer
• Produces incredible, full-VGA-quality videos that look crisp and clear when played back on a TV (TV connector cable included)
• Features a flat-back panel with touch-sensitive backlit buttons
• Instant playback, pause, fast forward, rewind, zoom, and delete functions

Sleek, Simple, & Portable
The super-simple, super-portable Flip Mino makes it easy to capture and share high-quality video anywhere and everywhere. Mino weighs only 3.3 ounces and features a sleek, pocket-sized design, allowing you to take it with you everywhere you go. Mino also boasts a rechargeable battery that powers up automatically while plugged into your computer. And while Mino is 40 percent smaller than its already-pocket-sized brother, the Flip Ultra, it’s got all the Flip Video features–simple user interface, one-touch recording, flip-out USB arm, built-in editing and sharing software, instant uploads to YouTube and MySpace–that folks have come to know and love.

Click here for an interactive tour

The Power of Video in Your Pocket
Flip Mino puts the power of video in your pocket. Weighing just over 3 ounces and featuring a super-slim, super-sleek design, Mino barely makes a dent in even the tightest of jeans. Mino’s small size is complemented by an interface that’s incredibly easy to use. Simply power on and press record–you’ll be capturing video in seconds. With a camcorder this small and sleek, there’s no limit to where you can take it and what you’ll end up shooting. Whether you’re creating a short film to enter in your favorite festival or just capturing footage of a hot new band, Mino makes it easy because it’s always with you and always ready to go.

Incredible Quality
While small in size, Flip Mino produces video that is unbelievably high in quality. Its 2 GB of on-board flash memory records up to 60 minutes of full-VGA-quality video that looks sharp when played back on your laptop or television (TV cable included). The built-in microphone captures crisp, detailed audio, whether you’re paddling down the Amazon or rockin’ out at your favorite club. When it’s time to edit or share videos from your latest excursion, flip out the USB arm and connect to any Mac or PC to launch the built-in FlipShare software.

Click here to learn more about FlipShare software

Built-in FlipShare Software
Mino comes equipped with FlipShare, Flip Video’s new video-sharing solution. FlipShare lets you:

• Save and Organize: Watch your videos on your computer whenever you want, and create your own folders to organize your videos, or simply use the automatic date-stamp system.
• Publish Online: Upload your videos instantly to YouTube, MySpace, and many other websites, all with the click of a button. It’s never been this easy to publish online!
• Email Videos: Send your videos privately, and select from a wide assortment of included greeting cards to personalize your message. In fact, Flip will let you email a link to your video (rather than a big file) to your family and friends, making it even easier to share your video.
• Edit and Create Movies: Edit individual clips and create custom movies–complete with your favorite music. FlipShare even allows you to capture snapshots from your videos.

What’s in the box:

• Flip Mino Camcorder, with built-in FlipShare software
• TV connector cable
• Wrist strap
• Soft carrying case
• Quick start guide
• Warranty
• Product registration

Design Your Own or Choose from Thousands of Designs

If you want to custom-design your own Mino, Flip Video lets you do that, too. Visit the Flip Video Online Store to choose from thousands of professional designs, use Flip’s exclusive Pattern Generator, or upload your own image to create a truly one-of-a-kind camcorder. With the power to personalize your Mino, you can elevate self-expression to an entirely new level.

• Design your own Flip Mino pattern
• Upload your own image for a Flip Mino camcorder
• Check out the Flip Mino Design Gallery

AUGUST 7, 2009

From: http://www.emarketer.com/Article.aspx?R=1007216

Brian Wieser
Senior Vice President, Global Director of Forecasting
MAGNA, a division of Interpublic Group’s Mediabrands

eMarketer: Despite the overall ad recession, online media is still growing, albeit more slowly. What is the inflection point for online video ad growth? When will it really take off?

Brian Wieser: We’re seeing right now for 2009 a growth of $699 million over $530 million last year. So that’s 32% growth this year. That’s good, all things considered. For 2010, it will reach $864 million, up 23.5%.

eMarketer: OK. Off a very small base, I guess.

Mr. Wieser: Yes, but let’s be clear. Video usage is also very small. It’s tiny in aggregate. The Nielsen number for online video usage comes out to somewhere around one-hundredth of the total TV equivalent of viewing. But half of it is user-generated content, which is inherently unmonetizable, right? I try to quantify things on a minutes-of-use basis to try and create apples-to-apples comparisons.

eMarketer: Would it be accurate to suggest that you’re feeling pretty upbeat about online video advertising growth?

Mr. Wieser: Well, why feel bad? Actually, what I feel good about is capital efficiency. That is to say if we’re being more efficient in what we do, I feel good about that because that’s good for society.

eMarketer: In general, what makes the most efficient sense for online video advertising buying and planning? It seems complicated.

Mr. Wieser: There’s no answer for that yet because I think we still have to figure out for which subsegment of advertisers the medium is most appropriate. So once you get there, then you can start to look at it in this way, because it could be a totally different set of advertisers.

Let’s say it’s really all about what is uniquely most effective for e-commerce-based advertisers or direct-response-oriented advertisers. On the other hand, let’s say it’s most effective in driving engagement for offline brand advertisers. We don’t really know. It’s impossible to anticipate how this plays out over a five-year period.

eMarketer: What’s your take on the industry developing standards for online video?

Mr. Wieser: I think that there are some advantages to creating standards. But there’s also an advantage in trying different formats, with individual clients trying customized approaches and maintaining flexibility rather than saying, “Here are three standards, we’re going to try to make one size fit all.” The preroll is the default standard. But I think there still needs to be a lot of room for individual advertisers to figure out what works best for them.

eMarketer: What are the impediments for growth in online video advertising?

Mr. Wieser: I think there just needs to be more inventory. I mean more premium inventory too. Because the paradox of online right now is that there’s both too much inventory and too little.

eMarketer: You mentioned user-generated video content before and that it’s not monetizable.

Mr. Wieser: It’s a real challenge. I think if YouTube can figure it out, there’s a lot of money to be had. But I think most advertisers want a high degree of comfort around the content that they are sponsoring. The question that has to be asked is not whether this is good inventory or not, but is it good relative to the alternatives available to the potential universe of people who might consider buying this inventory?

The full version of this interview is available here, to eMarketer Total Access subscribers only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs.

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