Discover the 7 Online video marketing secrets to help you harness the power of video for your business or ministry marketing plan.

Using online video marketing strategies as a way to gain clients, create your brand, and build a list, can be extremely effective. Let’s face it: Video compels people.

Look at the popular wave of YouTube! YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February of 2005 by three former PayPal employees.

“As more people capture special moments on video,” its Web site declares, “YouTube is empowering them to become the broadcasters of tomorrow.”

Other video sites are staking a claim in this emerging force of video, such as iFilm.com, Dailymotion, video.google.com and video.yahoo.com.

More and more bloggers are also using the power of video as they look to use video to earn money blogging.

In addition to all the video sites available, you can also find websites that give you step by step methods to teach you how to use video to use video marketing strategies. One of my favorites and one source I check on often is Lorraine Grula.”Lorraine has tons of experience in the trenches of the video production world and teaches video the way she’s done it for the past 30 years. A well-respected professional working primarily in the Nashville, Tennessee Video and TV News market, Lorraine’s spent her life in the field creating video stories on every subject imaginable.”

One major marketer who is helping his clients use video and social media to make incredible amounts of money states two simple facts about video:

“Online video is the single highest leverage tool you could use to build your business.

Onlinve video is the most neglected tool in your marketing toolbox.”

You can discover how simple it is to get started, the best camera to use, and a free screen capture tool in the series 7 Online Video Marketing Secrets from DTCMarketplace.

Click here to learn more…7 Simple Online Video Marketing Secrets!

From: http://www.emarketer.com/Article.aspx?R=1007216

Brian Wieser
Senior Vice President, Global Director of Forecasting
MAGNA, a division of Interpublic Group’s Mediabrands

eMarketer: Despite the overall ad recession, online media is still growing, albeit more slowly. What is the inflection point for online video ad growth? When will it really take off?

Brian Wieser: We’re seeing right now for 2009 a growth of $699 million over $530 million last year. So that’s 32% growth this year. That’s good, all things considered. For 2010, it will reach $864 million, up 23.5%.

eMarketer: OK. Off a very small base, I guess.

Mr. Wieser: Yes, but let’s be clear. Video usage is also very small. It’s tiny in aggregate. The Nielsen number for online video usage comes out to somewhere around one-hundredth of the total TV equivalent of viewing. But half of it is user-generated content, which is inherently unmonetizable, right? I try to quantify things on a minutes-of-use basis to try and create apples-to-apples comparisons.

eMarketer: Would it be accurate to suggest that you’re feeling pretty upbeat about online video advertising growth?

Mr. Wieser: Well, why feel bad? Actually, what I feel good about is capital efficiency. That is to say if we’re being more efficient in what we do, I feel good about that because that’s good for society.

eMarketer: In general, what makes the most efficient sense for online video advertising buying and planning? It seems complicated.

Mr. Wieser: There’s no answer for that yet because I think we still have to figure out for which subsegment of advertisers the medium is most appropriate. So once you get there, then you can start to look at it in this way, because it could be a totally different set of advertisers.

Let’s say it’s really all about what is uniquely most effective for e-commerce-based advertisers or direct-response-oriented advertisers. On the other hand, let’s say it’s most effective in driving engagement for offline brand advertisers. We don’t really know. It’s impossible to anticipate how this plays out over a five-year period.

eMarketer: What’s your take on the industry developing standards for online video?

Mr. Wieser: I think that there are some advantages to creating standards. But there’s also an advantage in trying different formats, with individual clients trying customized approaches and maintaining flexibility rather than saying, “Here are three standards, we’re going to try to make one size fit all.” The preroll is the default standard. But I think there still needs to be a lot of room for individual advertisers to figure out what works best for them.

eMarketer: What are the impediments for growth in online video advertising?

Mr. Wieser: I think there just needs to be more inventory. I mean more premium inventory too. Because the paradox of online right now is that there’s both too much inventory and too little.

eMarketer: You mentioned user-generated video content before and that it’s not monetizable.

Mr. Wieser: It’s a real challenge. I think if YouTube can figure it out, there’s a lot of money to be had. But I think most advertisers want a high degree of comfort around the content that they are sponsoring. The question that has to be asked is not whether this is good inventory or not, but is it good relative to the alternatives available to the potential universe of people who might consider buying this inventory?

The full version of this interview is available here, to eMarketer Total Access subscribers only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs.

Click here for information on how to subscribe to Total Access, or call 1-800-405-0844.